Bob from Cleveland

This article in the New York Times Magazine does an excellent job in documenting how a communications team and political campaign manager create the “brand” of a Presidential candidate.  From historic packaging, to daily messaging, to decision making;the process is outlined in its entirety.  I guess we will see if this effort pays off in a few weeks.

This is the stuff that most voters never take the time to understand about a campaign but what campaigns spend the most time in crafting.