The Brand of a Candidate
This article in the New York Times Magazine does an excellent job in documenting how a communications team and political campaign manager create the “brand” of a Presidential candidate. From historic packaging, to daily messaging, to decision making;the process is outlined in its entirety. I guess we will see if this effort pays off in a few weeks.
This is the stuff that most voters never take the time to understand about a campaign but what campaigns spend the most time in crafting.
Tags: John McCain, LinkedIn, New York Times, Political Campaigns